The hottest market is depressed, and the developme

Market downturn development of building materials and home furnishing market

recently, the circulation industry of the Ministry of Commerce sometimes adopts the Development Department of cast structural steel, cast aluminum and so on, and the China Building Materials Circulation Association released the national building materials and home furnishing boom index (BHI), which showed that the sales of the national building materials and home furnishing market in the first half of 2015 fell by 5% year-on-year. 90%, the overall market situation is still depressed. Insiders said that the real estate market will still face greater pressure to destock in the future, and the supply and demand sides are becoming more rational. There is little possibility of a sharp rebound in the future. Therefore, it is expected that in the next few months, the national building materials and home furnishing market will be difficult to have a prominent performance, or will continue to operate at a low level

furniture high-speed shift medium speed

in 2015, the furniture industry showed a scene of "enterprises queuing for listing". On February 17, Guangzhou haolaike creative home Co., Ltd. was listed; On April 22, Qumei Furniture Group Co., Ltd. was listed in Shanghai, becoming the "leading stock of modern furniture"; On April 23, Huzhou fudeli Wood Industry Co., Ltd. was listed on the national small and medium-sized enterprise share transfer system (commonly known as the "new third board"); On May 29, Shenzhen barens · living home solid wood customized furniture was officially listed in Shanghai equity exchange center; On the evening of June 26, the China Securities Regulatory Commission pre disclosed that gujia home furnishing Co., Ltd. planned to be listed on the Shanghai Stock Exchange. Zhu Changling, President of China Furniture Association, believes that this shows that the enterprise is developing in a good direction, becoming more standardized and market-oriented

"from January to May this year, the main business income of Enterprises above designated size increased by 8.7% year-on-year, furniture production increased by 1.5%, and the profit of Enterprises above designated size increased by 16.6%. In 2014, the main business income of Enterprises above designated size increased by 10.86% Zhu Changling said that according to the statistical data, China's furniture industry has shifted from high-speed operation to medium speed development. The reasons include the downward pressure on the economy, the inhibition of demand, and the overcapacity caused by the rapid development in previous years. However, it is worth noting that brand enterprises and listed companies with strong strength, good quality and high business point share still maintained growth, such as Guangming furniture, which increased by 30% compared with the same period last year

Zhu Changling said that this shows that the furniture industry is moving towards a virtuous circle. Under the new normal, the whole industry will become healthier

home decoration has become the focus of public opinion

in 2015, Internet home decoration can be called a hot word in the industry. From Shunwei capital investment in love space, founded by Lei Jun, CEO of Xiaomi, to Sina Leju and search big data platforms, which are both Internet information platforms, which need to be managed, to enter home decoration, and then to Yuejiazhuang, golden home and other small-scale Internet home decoration companies, which are about to go online; From GOME and Dongyirisheng jointly launched the online home furnishing and home decoration e-commerce platform "Gome Home", to Suning Tesco and Liangjia, which is subordinate to Guangzhou chuangcheng decorative materials Co., Ltd., reached o2o cooperation around home appliances, home furnishings and home decoration. Once outsiders are taking their own ways to enter the field of home decoration with a beautiful gesture

according to the analysis of insiders, the cooperation mode of these enterprises is the integration of different fields of both sides online and offline, forming the advantages of o2o mode. The common reason is that they all believe that the home decoration market has potential. Zhang Ren, Secretary General of the Housing Decoration Committee of China Building Decoration Association, believes that the current situation depends on the acceptance of consumers, and the results are left to be tested by the market "

the brutal growth of kitchen and bathroom ends

"the kitchen and bathroom industry is still in a downturn since the second half of last year this year." A senior industry insider, who declined to be named, said that for kitchen and bathroom enterprises in the transition period of the new normal, maintaining no decline means that the successful data processing methods meet the requirements of gb228 (2) 002 standard, and some enterprises can grow by 10%, which is very excellent

according to the feedback from the Beijing Marketing Department of Oppai and Zhibang, the kitchen cabinet business of these two brands increased by more than 20% in Beijing in the first half of this year. In the field of bathroom cabinets, the sub industry of kitchen and bathroom, the data of Foshan bathroom cabinet alliance shows that in the first half of this year, Foshan bathroom cabinet market fell by more than 30% compared with the same period last year

Hu Yanan, Secretary General of the kitchen and bathroom Engineering Committee of China Architectural Decoration Association, believes that the decade from 1995 to 2005 was a decade of "barbaric growth" in the kitchen and bathroom industry, and it is impossible to copy it today. "The reasons for the change include overcapacity, the transformation of economic growth mode, the decline of demographic dividend and other factors. In particular, the impact of interconnection has broken the original system and become a major variable."

accelerate the purification of the flooring industry

"the situation of the entire flooring industry in the first half of the year is still relatively severe." Li Jiafeng, chairman of the wood flooring circulation Professional Committee of China wood and wood products Circulation Association, said that in the first half of this year, the characteristics of the flooring industry were that the performance of small and medium-sized enterprises was not ideal, and the number of such enterprises was decreasing

"as far as I know, both Jiusheng and Shiyou increased by 20% in the first half of the year. The sales of other brand enterprises were basically the same as that of the same period last year or increased slightly." Li Jiafeng said that after counting the development data of the flooring industry for many years, it was found that the total amount of domestic flooring has not changed much in the six years from 2008 to 2013, with a fluctuation of no more than 10%, and the overall development speed has slowed down

branding, large-scale, personalized, the trend of survival of the fittest in the flooring industry has become more and more obvious. Li Jiafeng believes that in the long run, this situation is beneficial to the healthy development of the flooring industry

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