The hottest market is reversing, and domestic robo

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Market reversal, domestic robot innovation is imminent

news: China has ranked as the world's largest market for five consecutive years, and the proportion of domestic industrial robots has declined for the first time - after two sets of data, China's robot industry has reached a critical moment to improve its innovation ability

in 2017, the sales volume of China's industrial robot market reached a new high of more than 140000 units, with an average growth rate of 60%. "However, the proportion of domestic robots suddenly fell by 6 percentage points, which is a very big feature."

innovation is imminent

"climbing up the value chain is a long-term challenge for China's robot industry." Karel eloot, head of McKinsey's Asia operation consulting business and IOT, said that the development of China's robot industry faces many challenges. For example, robot talents are limited, and intellectual property rights are relatively scarce

market reversal domestic robot innovation is imminent

market reversal domestic robot innovation is imminent

according to statistics, China now holds less than 1% of industrial robot patents. Most of the more than 8000 robot companies are in the low-end market, and most of them focus on system integration. They do not have their own product prototypes or complex products. It is not only an indispensable basic production link solution for a large number of industrial and agricultural products

Qu Daokui also felt deeply about this. He said that the decline in the proportion of domestic robots was mainly due to the fact that foreign robot enterprises' brand, technology and other comprehensive capabilities were ahead of their domestic counterparts. In addition, they had previously accumulated a good customer base. When the market demand was good, it was easy to quickly release production capacity. Take the manufacturing industry as an example. Last year, foreign brands accounted for nearly 90% of the market share in this segment. In welding applications with high technical content, local robots are also in a weak position, with a market share of less than 15%

a situation associated with the lack of innovation ability is that the price war is fierce. Some manufacturers hope to occupy the market by reducing prices. This has led to a strange circle in the industry - what is expensive to buy when introducing foreign advanced technology, because several domestic companies talk with others about what is cheap to sell after the introduction, because everyone is selling at a very low price. The decline in the proportion of domestic products has fully proved that it is not possible to occupy the market if the price drops much. "It mainly depends on whether our performance can meet the needs of users. Taking price as the core competitiveness of products is very one-sided. On the basis of consistent product performance, price has the core competitiveness. Otherwise, simply pursuing low price is meaningless," Zhao Jie stressed

from the perspective of customers, durability and stability involve input cost recovery. Even if you buy low-cost products in the first year, if there are subsequent quality problems, many users will switch back to imported products, which has caused users' general mistrust of domestic brands

Zhao Jie, director of the Robotics Research Institute of Harbin University of technology and the overall expert group of the national key special project "intelligent robot", step 1: the MDK material development kit and the leader of the material unit test, for example, said that the two genres represented by Lenovo and Huawei, which generally stipulate 1 ≤ h0/d ≤ 3, are respectively called "trade and industry" and "technology, industry and trade". One is to master the core competitiveness through mergers and acquisitions, The other is independent research and development. Domestic enterprises also have such two development models. There is no right or wrong between the two models, but the real core lies in whether it is "trade, industry and technology" or "technology, industry and trade". The final result is to see whether we can master the core competitiveness. Nowadays, the embarrassment of Lenovo and the booming of Huawei fully illustrate the importance of mastering independent core competitiveness. "Only real innovative achievements can bring real business opportunities. If there are no innovative achievements and breakthrough products, we are talking about business opportunities and industries in the air."

: Lan Fang

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