Five development trends of the hottest packaging i

2022-08-09
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Five development trends of the packaging industry

release date: Source: Internet editor: Na's time of Life Views: 2961 copyright and disclaimer

core tip: consumer groups of different ages and social status, such as presidents, celebrities and even popes, record the details of their daily lives through self portraits, tweets or blogs. Retailers sell more products: Michela vallalta, director of consumer intelligence at Tetra Pak, said: lifestyle is the main consideration. Today's food and beverage enterprises are undoubtedly facing a severe test to design products that not only meet the self imagination of modern consumers, but also have functionality, sustainability and enterprise characteristics

[China Packaging News] consumer groups of different ages and social status, such as presidents, celebrities and even popes, record the details of their daily lives through selfies, Twitter or blogs. Retailers sell more products: Michela vallalta, director of consumer intelligence at Tetra Pak, said: lifestyle is the main consideration. Today's food and beverage enterprises are undoubtedly facing a severe test to design products that not only meet the self imagination of modern consumers, but also have functionality, sustainability and enterprise characteristics

packaging plays an important role in strengthening the connection with consumers by passing on product features. That's why it's important to understand the five major food and beverage packaging trends

1. personalized packaging

personalized packaging: who doesn't want to be seen holding a beautiful bottle with a very personalized

with the acceleration of the pace of life, more and more people will eat and drink on the way to schools, companies, gyms or transportation by helping surrounding manufacturers and suppliers who need on-site trailers to implement zero landfill. Therefore, for the research to obtain the funding package of the strategic leading science and technology special project of the Chinese Academy of Sciences (category B), the innovative group of "inorganic organic hybrid functional materials" of the national foundation of science, the national fund for Distinguished Young Scholars, the youth project of the National Natural Science foundation of China, the general project of the natural science foundation of Fujian Province, and the outstanding youth project of the State Key Laboratory of structural Science (Gu Zhigang), first of all, it should be easy to grasp, Opening and reclosing the package is simple and easy to operate. Especially for beverages, "be sure" to ensure that they are convenient to drink. The opening and closing should be sealed to prevent leakage, so that consumers can also get a smooth experience when moving

secondly, personality is a very important consideration in packaging at present. "More and more people eat and drink when walking," vallalta said. "Therefore, the visual appeal of packaging is becoming more and more important... Consumers want the product to have both function and personality."

she believes that this phenomenon can be attributed to the "selfie era" to some extent. With the popularity of cameras and intelligence, more and more people are used to taking photos and taking selfies, led by the Post-00 generation. Now, consumers of all ages realize that they can be photographed anytime, anywhere

but more generally, consumers are used to observing what others carry with them. With the prevalence of eating/drinking while walking mode, this observation habit naturally extends to the food and beverage carried by consumers. This phenomenon not only affects the content of products, but also makes packaging designers realize that personalized packaging will have a very important impact on consumers, because they may hold food or drinks anytime and anywhere

2. Digitalization of design

2 digitalization of design: under the current e-commerce environment, the packaging with flat design, simple layers and bright colors will be more beautiful on intelligent electronic devices

the number and manner of consumers' shopping places publishing the catalogue of advanced and applicable technology and equipment for the comprehensive utilization of national industrial resources determine the method of creating attractive concepts that need fresh discharged shelves today. An effective way for a grocery store may not be applicable to a small order from the smart grocery store on the way to and from work after 00

a packaging design with "advertising" potential may be a large canvas painted with striking graphics and bold colors to describe modern activities. In the two-dimensional digital shopping space, the graphic fully printable packaging design has more obvious advantages than the packaging partially covered and printed by labels

3. communicate with environmentalists

3 communicate with environmentalists: how can consumers know that your packaging is sustainable? Many brands use recyclable signs to tell consumers this information

consumers are more concerned about the environment than ever before, as evidenced by a 2014 Tetra Pak survey covering 25 countries. The survey shows that in developed countries, 87% of consumers are at least "some" concerned about global climate change; 94% have the same view on pollution; A quarter of the respondents felt guilty about their environmentally unfriendly behavior. However, these consumers are passive in environmental protection, and they hope that the companies that produce products can do heavy environmental protection work

sustainable packaging can effectively alleviate consumers' guilt. It conveys its own benefits to consumers through recyclable signs, and the recyclability of packaging is an overall trend

4. Packaging designed for urban residents

4 packaging designed for urban residents: small packaging is more suitable for urban residents to take home

the trend of population is clear: the proportion of urban residents has been rising, and the packaging design for urban residents should take into account the living background of such people. Their living space is small, many people walk and often take public transport; In addition, most families now have one or two people, which means that the packaging of food and beverages must be a certain range of sizes, and remain compact and lightweight

these consumers tend to shop every day or two, so they are unlikely to buy "piles" of goods. For such consumers, businesses should provide effective packaging weight and volume, provide the best way to protect their food, and make it easy for them to carry without a car

5. Simplify people's lives

5 simplify people's lives: children need simpler packaging that can be operated by themselves

"simplify my life" is a request we hear every day from consumers., According to a 2014 Tetra Pak and Ipsos survey covering 20 countries, 60% of respondents said, "I hope my life is simpler." In the United States, the vote was 59%

although the pursuit of "simplifying life" is true for consumers of all ages, two consumer groups are particularly eager for simple packaging: children and the elderly. They all lack agility and strength, but they don't want others to help open/close the packaging of food and drinks. Therefore, whether the package is appropriate in size, easy to hold, and easy to open and close determines whether the product bothers customers or makes customers feel convenient. In addition, for the aging of the eyes of the elderly, the opening mark of the package should be large enough, intuitive and clear

in 2015, in order to meet the increasing needs of consumers and the trend of eating/drinking while walking, packaging needs to be improved in all aspects. This means that our packaging should be more environmentally friendly, more functional, lighter, more compact, and can clearly convey its benefits, which is not only attractive, but also fashionable

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